Audi Lightweight Centre

Video

The focus of Technical Development operations at Neckarsulm is on the areas of lightweight body construction, interiors, and petrol and diesel engines. The results achieved by the Lightweight Design Centre Neckarsulm have already led to a tally of patents running into three figures, as well as numerous international awards. Alongside the key material aluminium, the inventors of the Audi Space Frame (ASF) lightweight body construction concept investigate in particular the use of fibre composites. Sports engine development is also based at Neckarsulm. It celebrated its 20th anniversary in 2009.

http://www.audiusa.com/com/brand/en/company/production_plants/neckarsulm.html

BMW Guggenheim Lab – Berlin

Guggenheim Selects New Site for BMW Guggenheim Lab Berlin

Download a PDF of this statement.

January 25, 2012

Following careful consideration, the Solomon R. Guggenheim Museum has selected a new site for the BMW Guggenheim Lab Berlin, the combination think tank, public forum, and community center that will operate in Berlin from May 24 to July 29, 2012, as part of a nine-city, six-year tour. Berlin is the second stop for the Lab, following its successful inaugural run in New York City last fall.

The new site is in Kreuzberg, a Berlin neighborhood known for its engagement with social action and public art, and is centrally located on an expansive lot at the corner of Cuvrystrasse and Schlesische Strasse, along the River Spree. Visible from Berlinʼs landmark Oberbaumbrücke Bridge, the site is accessible from the Schlesisches Tor U-Bahn Station. The 8,400-square-meter lot will be able to accommodate a broad range of free public programming currently being developed by the Berlin Lab Team. While considering the move to this new site, the BMW Guggenheim Lab was in close contact with several key local stakeholders.

The Berlin Lab Team is formed by José Gómez-Márquez, program director for the Innovations in International Health Initiative at the Massachusetts Institute of Technology, Boston; architect and engineer Carlo Ratti, who practices in Italy and directs the SENSEable City Lab at the Massachusetts Institute of Technology, Boston; Berlin-based artist Corinne Rose, who works with photography and video and teaches at the Bern University of the Arts, Switzerland; and Rachel Smith, principal transport planner with AECOM, based in Brisbane, Australia. The BMW Guggenheim Lab Berlin is curated by Guggenheim curator Maria Nicanor.

The size and accessibility of the site will provide an ideal backdrop for the Lab Team to develop programs, workshops, and other events and for participants to share, discuss, and develop ideas relating to urban life. The programming, all relating to the theme of Confronting Comfort, will focus on four main areas: Empowerment Technologies; Dynamic Connections; Urban Micro-Lens; and the Senseable (SENSEable) City.

The programs are being designed to directly and proactively engage residents from throughout Berlin, as well as visitors from around the world, and will address ideas and issues of particular relevance to the city. In addition, the BMW Guggenheim Lab website extends the reach of the Lab to a global online community through its interactive Urbanology game, multimedia, and Lab | Log, the projectʼs official blog and travel diary.

Press Contacts: Adriana Ellerman häberlein & mauerer +49 89 381 08-237 Adriana.Ellermann@haebmau.de
Tina Vaz/Betsy Ennis Solomon R. Guggenheim Museum 212 423 3840 bmwguggenheimlab@guggenheim.org
Thomas Girst BMW Group +49 89 382 20067 thomas.girst@bmw.de

January 25, 2012 #1226/BGL11

http://www.guggenheim.org/new-york/press-room/releases/4451-berlinsitechange

Ford to open Silicon Valley Lab

Ford is setting up a facility in Silicon Valley to tap into high-tech ideas.

By: David Phillips, Automotive News on 1/06/2012

Ford  Motor Co., aiming to keep ahead of technology trends, will establish a  research lab in the heart of California’s Silicon Valley.The automaker said Friday the lab will open near Stanford University in Palo  Alto, Calif., in the first few months of this year.Ford wants the lab to take on a start-up feel and expand beyond the  traditional automaker mindset to encourage innovation and improve mobility and  safety.

“Silicon Valley represents a deep and dynamic technology neighborhood and is  far from Dearborn,” K. Venkatesh Prasad, a senior technical leader at Ford  Research and Innovation, said in a statement. “With so many opportunities and so  much potential, our new lab will allow us to scout new technologies and partners  in their own environment.”

Ford said the hub will be staffed with about 15 people, including employees  recruited locally and others who will rotate in from Ford’s headquarters in  Dearborn, Mich.Chief Technical Officer Paul Mascarenas said the automaker decided about a  year ago that it needed a larger presence in Silicon Valley.”This is a very natural extension into one of the most innovative communities  in the world,” Mascarenas told the Associated Press.

The small research center will explore ways to better integrate phones and  other personal devices into light vehicles.The lab will also solicit and test applications from third-party software  programmers, Ford said.

Ford sees huge potential in using the car as a moving sensor. For example,  Ford is currently studying an app that would improve weather reports by  transmitting signals when a vehicle’s rain-sensing wipers are activated.

The new lab will work closely with engineers at Ford headquarters as well as  at its design studio in Southern California and offices at Microsoft Corp. in  Washington state.

Ford and Microsoft jointly created the automaker’s Sync voice-activated  entertainment system and My Ford Touch touch-screen dashboard. Ford introduced  Sync four years ago, but the feature has suffered from performance glitches and  quality setbacks.

Ford’s ranking in several third-party quality surveys has suffered as a  result.

Mascarenas told the AP it was important that the lab be in Silicon  Valley–not Dearborn–so employees can feel free to experiment.General Motors, BMW AG and the Renault-Nissan partnership also operate small research labs in the Silicon Valley area.Prasad told the AP that Ford considered opening a Silicon Valley office in  the past but the technology wasn’t ready.

He said the Sync platform now makes it simpler and faster to reprogram a car  and update it with new applications.

“The car is finally a platform,” Prasad told the AP.

Read more: http://www.autoweek.com/article/20120106/CARNEWS/120109920#ixzz1mDmKI6oW

PROGRAM

The goal of this project is to interlink or “stitch” back the city through a transformation of the automobile manufacturing industry. The city is like a quilt, with some patches in very poor shape and some doing quite well. These patches together form a quilt that is not functioning well. Some seams are loose, and are letting cold air in. Others do not have a strong connection to the patch next door, because either the stitches that hold them together are tattered and worn, or the patches do not complement each other. The quilt is bigger than just Detroit, it has stitches with the State of Michigan, the Rust Belt, and the greater planet as a whole. Once all of the stitches are working well with each other, the quilt can function properly.

The automobile industry in Detroit is tattered and needs a vision that will transcend it into the modern era. Automobiles of today are more about the looks, gas mileage and the gadgets in them than anything else. In the middle of the 19th century the automobile provided very little, mainly a way for transportation. Today, the automobile is becoming a mobile office and family entertainment center in addition to this mode of transportation that it has always provided. The automobile is more of a technological gadget than it ever has been. A greater number of electronic parts and instrumentation are jammed into automobiles every day, so much so that people who used to be able to work on their own vehicles are being forced to take them to a mechanic when they are having trouble. The auto mechanic is going to need an engineering degree in the future in order to work on these cars.

What is it going to take to pull Detroit out of the funk that the city has sustained over the last 40 years? Urban plans such as high speed rail, cultural museums, park space and the like have no chance of reviving the city’s pride and stopping the bleeding that is devastating the city’s urban core. Not to mention that the city has no money and is having to cut essential surfaces like police, fire and community services. What the city needs is a flood of ideas and innovation. This can be achieved through advancing the city into the digital age. The automobile manufacturing industry needs an infusion of digital technology, one that brings innovative advancement to the American car makers. These advancements go beyond the things we know today, they push the envelope and bring new creative blood to the design table. So how does this Technology Think Tank work?

In some instances, this type of process is often called a business incubator. Similar to a business incubator, this process will aid in the ushering in of ideas and creative mind-set that is necessary to maintain a business in today’s society. The only difference is that this incubation process focuses on the advancement of technology, which in turn should aid the progress of the business influenced by the process. For Detroit, the biggest downfall of the city has been the one-trick pony aspect of the manufacturing industry. Although the automobile industry has brought so much prosperity to the city, it has been the single issue with the exodus the city has experienced in recent years. The technology think tank will cultivate new ideas, which will immediately help the automobile industry, as well as usher in new industries to the city. This will provide an opportunity for diversification that is much needed in this region of the country.

How does this project work? The project starts with the introduction of a mobile think tank that is located in a degraded area of the city. The mobile structure is designed to quickly establish a presence in the city. During the time this mobile structure is established, a community committee establishes a consortium of members and stakeholders from critical organizations. This kick starts the process of creativity and gets people excited and invested into the process. Any and all interested people are invited to be involved in this process.

Following the establishment of the mobile technology laboratory, a permanent Technology Education Center is established that will provide long term support to the community through education, community outreach and collaborative support to industry. This collaborative effort provides much needed technological education to residents and cultivates a breeding ground for future innovators and entrepreneurs. The construction of the TEC utilizes vacant or abandoned space located around the mobile laboratory. The mobile laboratory and the TEC work hand-in-hand and feed off of each other. The presence of construction invigorates the team and in turn the think tank provides insight into the type of programs and education that is provided at the Technology Education Center.

This initial investment spent on TEC aids in the long-term reinvestment of the manufacturing industry, which in turn will aid in restoring the city fabric and reviving residential communities. Like an electronic circuit, all of these elements depend on each other and are interconnected through a network of necessary pieces such as education, funding, and inspiration.

What is the goal of the Technology Education Center?  The Technology Education Center is the lifeblood of this project. The TEC is designed to engage a collaborative effort between industry and education. The TEC is like a cooperative, educating employees of industry who can then provide innovation to the industry as a whole. This education gives more arsenal to those who work in Detroit who can then provide new industrial possibilities outside of the automobile industry. Detroit then becomes something more than just the Motor City. The intent is not to draw the city away from its roots, but rather revive and transcend the city beyond automobiles.

In his book “Triumph of the City”, Edward Glaesner says, “If Detroit and places like it are ever going to come back, they will do so by embracing the virtues of the great pre- and postindustrial cities: competition, connection, and human capital. The Rust belt will be reborn only if it can break from its recent past, which has left it with a vast housing stock for which there is little demand, a single major industry that is dominated by a few major players, and problematic local politics. Beneath these cities’ recent history lies an instructive older story of connection and creativity, which provide the basis for reinvention. To understand Detroit’s predicament and its potential, we must compare the city’s great and tragic history with the story of other cities, like New York, that have successfully weathered industrial decline.”

So much of the industry of Detroit is based on analog processes that have been perfected for decades. The education of digital technologies will infuse the city with new opportunities. The education at the TEC is meant to digitally transcend the manufacturing community, most importantly its people, into a fabrication community.

The community becomes less focused on the direct manufacturing of the vehicles and turns its attention to fabrication of parts and electronics that supplement the automobile industry. These parts can be put into American vehicles as well as exported to foreign auto makers, thus expanding the market. At the same time, these fabrication communities can cultivate new ideas that other industries are begging for. All of this provides the diverse community the city needs, provides a larger number of higher paying jobs to its residents, and prevents the elimination of the city through economic downturns.

Who are the partners?

The lifeblood of the project may be the TEC, but the success is solely dependent on the educational and industry partners that provide the resources and dedication to the process. The Technology Education Center is meant to be a collaborative effort of education and industry. Together the sharing of knowledge, resources and innovation can flow back and forth, each providing opportunities for the other, as well as advancing the education of the people of Detroit.

Detroit is blessed with education providers within its city limits as well as some just outside the city. Wayne State University is located just north of downtown. Detroit Mercy has a campus in the north region of the city as well as a satellite building located downtown. The University of Michigan has a campus located in Dearborn, just north of the Ford manufacturing plants. Additionally, there are opportunities for community colleges and high schools to get involved as the process grows.

Initial industry investments include Ford, General Motors, and Chrysler, all of which call Detroit home. Additional industry involvement will expand with the introduction of new technologies and interest in the Detroit region. Other manufacturing companies located outside of the city could include Dow Chemical, Whirlpool, Steelcase and Herman Miller.

Amazing Abandoned Ruins

How amazing are modern day abandoned ruins?  They are so mysterious.  I feel like when you look at the pictures of places like this, the movement that should be taking place wants to come to the foreground of the picture.  The eeriness of these places appear to come straight out of a horror film.  I will get to experience some of this when I visit Detroit in a couple of weeks.  I wonder how it will feel in person?

http://www.thecoolist.com/abandoned-places-10-creepy-beautiful-modern-ruins/

Educate the People

EDUCATION IN AMERICA

In his book “Triumph of the City,” Edward Glaeser states,“While it may be wrong to attribute too much of these places’ problems to politics, political mismanagement was often a feature of Rust Belt decline.  Perhaps the most common error was thinking that these cities could build their way back to success with housing projects, grandiose office towers, or fanciful high-tech transit systems.  Those mistakes came out of the all-too-common error of confusing a city, which is really a mass of connected humanity, with its structures.

Reviving these cities requires shedding the old industrial model completely, like a snake soughing off its skin.  When a city reinvents itself successfully, the metamorphosis is often so complete that we forget that the place was once an industrial powerhouse.  As late as the 1950s, New York’s garment industry was the nation’s largest manufacturing cluster.  It employed 50 percent more workers than the auto industry did in Detroit.  America’s Industrial Revolution practically began in greater Boston, but now nobody associates smokestacks with that city.  These places have reinvented themselves by returning to their old, preindustrial roots of commerce, skills, and entrepreneurial innovation.

If Detroit and places like it are ever going to come back, they will do so by embracing the virtues of the great pre- and postindustrial cities: competition, connection, and human capital.  The Rust belt will be reborn only if it can break from its recent past, which has left it with a vast housing stock for which there is little demand, a single major industry that is dominated by a few major players, and problematic local politics.  Beneath these cities’ recent history lies an instructive older story of connection and creativity, which provide the basis for reinvention.  To understand Detroit’s predicament and its potential, we must compare the city’s great and tragic history with the story of other cities, like New York, that have successfully weathered industrial decline.”

A New Beginning

In the book “Triumph of the City,” by Edward Glaeser, he states that ” Detroit’s decline is extreme, but it’s hardly unique.  Eight of the ten largest U.S. cities in 1950 have lost at least a sixth of their poplulation since then.  Six of the sixteen of the largest cities in 1950 – Buffalo, Cleveland, Detroit, New Orleans, Pittsburgh, and St. Louis – have lost more than half their population since that year.  In Europe, cities like Liverpool, Glasgow, Rotterdam, Bremen, and Vilnius are all much smaller than they once were.  The age of the industrial city is over, at least in the West, and it will never return.  Some erstwhile manufacturing towns have manages to evolve from making goods to making ideas, but most continue their slow, inexorable declines.

Manufacturing in Detroit

MANUFACTURING IN DETROIT

Although Detroit is known as the home to America’s “Big Three,” it is home to many different manufacturing companies, including those outside of the automobile industry.  The landscape is dominated by the automobile industry, which has taken the city to its pinnacle and its grave.

Around the manufacturing prowess of the “Big Three,” sit many manufacturing companies that provide services, parts and tools for the automakers.   These companies include Delphi, Lear, Visteon, Borg Warner, and Penske, in addition to others.   It is the collaboration of these companies that made the American car so strong for so many years.  It is also the lack of progressive cooperation between these companies that have contributed to the fall of this great American city.  These companies along with the American automakers are what make Detroit the “Motor City.”

The city fabric demonstrates this nomenclature well, as the city is one of the largest cities in the country as far as land area.  The city was designed around the movement of vehicles and it served as one of the early testaments to mobile cities.

DESIGN INTENTIONS

What if Detroit were to become the next Silicon Valley? What if Detroit were to use its history in the automobile industry to be at the forefront of technological advancements? According to Edward Glaesner, the most important aspect for the future of manufacturing cities is the education of its people. The future for Detroit is to educate its people to provide the future to the world. Although so many things are manufactured oversees, so much is dreamed up in countries like the United States. Silicon Valley is vital to the success of the manufacturing processes oversees. San Jose provides the product that the world depends on it. Without the creativity, without the knowhow, without the perseverance, there may not be an Apple, or Intel, or Microsoft. It all starts here. What if the automobile industry started in Detroit?

The U.S. cannot compete in the assembly process of everyday manufacturing anymore. It is just too cheap in Asia. Why fight it? Move to something that no one else can provide. Train the people to do the job that makes all the other jobs. The chip fabrication (Fab) process is like an electronic assembly plant. This manufacturing process is used to create the integrated circuits that are present in everyday electrical and electronic devices. It is a multiple-step sequence of photolithographic and chemical processing steps during which electronic circuits are gradually created on a wafer made or pure semiconducting material. The facilities that house this process are called “fabs.” The fab provides a wide range of jobs, from high level engineers, to business people and testing and laboratory personnel.

The best example of a city like San Jose is Austin. Austin, known as Silicon Hills, provides a similar service to the world as San Jose, chip design and manufacturing. It provides much of the brain power and invention that technological companies need in order to produce product. If new product is not designed in San Jose, more than likely it was in Austin. A prime example of the work Austin has put into its vision came true in 2006, when Samsung opened a Fab in Austin. This is significant because this is only the second one they had opened. This gave jobs to Americans with a company founded in Korea. It is a wide range of jobs, from high level engineers, to business people and testing and laboratory personnel.

Detroit could become a fab for the automobile industries. Cars are becoming more electronic every day. Muscle cars are being replaced with hybrid. Cars that look like muscle cars, such as the Tesla, have a speaker system installed to make them sound like a muscle car instead of a Prius. Can you imagine seeing a Camero or Mustang driving down the road, but you couldn’t hear it? If the future is flying cars, doesn’t that mean more electronic parts? Sounds like the future is revving up in Detroit.

In order for Detroit to progress into the twenty-first century and garner some of the luster it once had, it will need to transcend its current analog environment and move into the digital age. This will require a complete transformation of the city and the fabric that has made it such a manufacturing genius. The infusion of digital technology into all aspects of the city culture, education, economy and lifestyle is the only way to keep up with the ever-changing world and reverse the effects of the recent economic crash in the United States.

This project will concentrate on the digital transcendence of the City of Detroit, particularly within the manufacturing community. The infusion of technology can occur at many different scales and this project will involve stitching the macro(world) to the micro(individual). Within each scale, there will be investigations and research into how Detroit can be digitally infused to once again compete in the global market. The transformations will center around technology and digital strategies that can help transition the analog manufacturing techniques used in within the city.

In order for Detroit to progress into the twenty-first century and garner some of the luster it once had, it will need to transcend its current analog environment and move into the digital age. This will require a complete transformation of the city and the fabric that has made it such a manufacturing genius. The infusion of digital technology into all aspects of the city culture, education, economy and lifestyle is the only way to keep up with the ever-changing world and reverse the effects of the recent economic crash in the United States.

This project will concentrate on the digital transcendence of the City of Detroit, particularly within the manufacturing community. The infusion of technology can occur at many different scales and this project will involve stitching the macro(world) to the micro(individual). Within each scale, there will be investigations and research into how Detroit can be digitally infused to once again compete in the global market. The transformations will center around technology and digital strategies that can help transition the analog manufacturing techniques used in within the city.

Stitching is the art of joining, mending, or fastening with or as if with stitches. In the case of this project, the digital technology is the thread that will stitch each one of these elements together. As in sewing, each stitch is critical to the overall success of the material being created. In order for Detroit to transcend into the digital age of manufacturing, each of these elements will have to work together seamlessly.

There are well known manufacturing cities all over the world. Each of these cities has seen its ups and downs over the last century. It is their ability to adapt to the changing world and market that allows them to maintain an edge in the global manufacturing sector.

China has been the biggest mover over the last couple of decades. This is well documented in the film Manufactured Landscapes, which illustrates through photography the effects manufacturing is having on the environment and people of China. Although the Chinese are at the front of the line at the moment, they will need to adapt over time to stay in this position.

Detroit needs to adapt its role in the global market. A digital infusion and diversification of manufacturing processes that interconnects to the world market will reposition the city in a different but familiar role in the future.

The “Rust Belt” bolsters the once king of manufacturing economies in the world. This region alone accounted for a large portion of the world’s manufacturing. Many of the cities in this region have already experienced transformations due to shifts in manufacturing needs. Pittsburgh and Chicago saw this happen in the 1950’s with steel manufacturing. At this moment, other cities like Cleveland and Buffalo are experiencing similar misfortunes as Detroit.

These cities are stitched together by more than just highways and infrastructure. They share many of the same waterways and rail lines as well as a similar demographic full of blue collar workers. Most importantly, they all have experienced moments of decline and can provide examples of successful strategies.

All these cities need each other, and it is when they are working together that they can be at their highest potential.

The City of Detroit has long relied on the manufacturing located throughout the city.  There are many different types of manufacturing that occur in and around the city, but its strongest sector has been automobiles.  Although many other companies and countries have come into the business over the years, the rich history lies within the walls of the automobile plants in Detroit.

Due to the economic collapse in the United States, many of the automobile manufacturers in the city have struggled or ceased to exist.  This fracturing has had a ripple effect on many of the other manufacturing processes located throughout the city.

The goal is to stitch the fractured city back together, and in order to do this each industry must be connected to make a stronger product.  They must be consolidated and woven into the fabric of the city, shrinking the overall footprint and bringing everyone closer together.

At the heart of the manufacturing process is the people that make everything happen.  Detroit has long relied on the blue collar workers that fill its buildings with movement and activity every day.

Edward Glaeser says in his book Triumph of the City, “To thrive, cities must attract smart people and enable them to work collaboratively.”  He argues that some old industrial cities like Detroit are dying because they fail to educate their population to reinvent the role of manufacturing in the city.  Boston has been able to do this several times, and thus has rebounded nicely from similar plights as the one Detroit is experiencing at the moment.